BACKGROUND
Colombia is the most dangerous country in the world for those who defend human rights and the environment. Thousands of activists are under threat from armed groups and multinationals. Among them is Jani Silva. Since the signing of the peace agreement in 2018, Amnesty and other organizations have demanded that the government protect these activists but have not yet received a response.

IDEA 
Through Write for Rights came the world’s largest human rights campaign. We invited people from all over the planet to write letters in support of Jani Silva. Over four hundred thousand people from dozens of countries sent letters that were condensed into one letter with the help of TextRank Algorithm and Machine Learning.

RESULTS
The government issued resolution 1301/2021 to guarantee the protection of Jani Silva and 700 families in the Amazon rainforest.




Agency: VMLY&R Colombia
VPC: Santiago Cuesta
Creative Direction: Santiago Gómez - Jonathan Ramírez Ceballos
Tech: Misael Albañil  - Gustavo Hurtado
Art Director: Juan Huertas
Account Manager: Julián Muñoz
Post Production y CGI: Oscar Moreno - Edson David
Production: Whisky
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