A LETTER FROM THE WORLD - AMNESTY

We created an algorithm that read and analyzed thousands of letters and rewrote it, in one single letter written by the world. A symbol of struggle. Directly demanding Ivan Duque, president of Colombia to take action. The algorithm wrote 8 paragraphs, 252 words, 27 lines and 1138 letters in the name of every person on Earth. Amnesty International offices around the world joined forces simultaneously and the letter was screened in major cities around the world.

CANNES LIONS  - SHORTLISTED

LUUM AWARD - 3 GOLDS
Solidarity
Right to life
Campaigns/Society
BACKGROUND
Colombia is the most dangerous country in the world for those who defend human rights and the environment. Thousands of activists are under threat from armed groups and multinationals. Among them is Jani Silva. Since the signing of the peace agreement in 2018, Amnesty and other organizations have demanded that the government protect these activists but have not yet received a response.

IDEA 
Through Write for Rights came the world’s largest human rights campaign. We invited people from all over the planet to write letters in support of Jani Silva. Over four hundred thousand people from dozens of countries sent letters that were condensed into one letter with the help of TextRank Algorithm and Machine Learning.

RESULTS
The government issued resolution 1301/2021 to guarantee the protection of Jani Silva and 700 families in the Amazon rainforest.




Agency: VMLY&R Colombia
VPC: Santiago Cuesta
Creative Direction: Santiago Gómez - Jonathan Ramírez Ceballos
Tech: Misael Albañil  - Gustavo Hurtado
Art Director: Juan Huertas
Account Manager: Julián Muñoz
Post Production y CGI: Oscar Moreno - Edson David
Production: Whisky
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