I'm Jonathan Ramírez, known as "El Tia". I'm a bilingual, hands-on Creative/Art Director, designer and Illustrator based in New York City, with more than 15 years of experience in the advertising industry. My journey has taken me from the vibrant cities of Medellín, Bogotá, and Buenos Aires to the bustling creative hub of Los Angeles. I've had the privilege of contributing my skills to renowned agencies such as Grey, DDB, McCann, Draft FCB, JWT, Publicis, and Dieste.
My passion lies in collaborating with top-tier art directors globally. I'm driven by an unwavering commitment to crafting imaginative concepts, innovative ideas, and stunning designs that seamlessly transcend diverse media platforms, consistently delivering that captivating element of surprise.
Beyond my role as a Creative/Art Director, I am a dedicated digital illustrator who thrives on exploring various painting techniques. My versatile approach encompasses watercolor, markers, pencil colors, and acrylics, allowing me to infuse a unique touch of creativity into every project.
CLIENTS
- Pharma and Wellness: Boehringer Ingelheim - GlaxoSmithKline
- Telecomm / mobile: At&T - Huawei - LG
- Automotive: Honda - Renault - Chevrolet
- Banking: Itau - Bancolombia
- Social and Environmental Awareness: International Amnesty - Maisa - Donate Life California
- Others: Coca Cola - Nectar - Beep - Bop - Go! - Play-Doh! - Nerf
- Creativity
- Art Direction
- Graphic Design
- Matte Painting
- Composite & Retouching
- Illustration
- Digital Art
- Branding
- UX/UI
- Web Design
- Painting
- Watercolor
EXPERIENCE
2024 - FCB/NY - New York- Sr. Product Artist Freelance
2024 - FCB/NY - New York- Sr. Product Artist Freelance
2024 - Dieste - Los Angeles - Associate Creative Director
2022 - Publicis Global Delivery - Principal Creative Designer
2022 - VMLY&R - Colombia - Creative Director
2019 - Lobo Agency - Medellín, General Creative Director
2018 Digitas, Publicis One - Medellín, Colombia. Head of art
2017 Visual Latina - Buenos Aires, Argentina. Creative Director
2016 Glue-JWT - Medellín, Colombia. Head of art
2015 Grey - Medellín - Colombia. Head of art
2013 DDB Latina - Medellín, Colombia. Art Director
2012 Rep/Grey Bogotá - Colombia. Art Director
2009 InHouse Centro Andino - Bogotá, Colombia. Art Director
2008 McCann Erickson WorldGroup - Bogotá, Colombia. Training (Art Director) - Motivity SA. Buenos Aires, Argentina. Training (Art Director)
2007 DDB Worldwide - Bogotá, Colombia. Internship
2018 Digitas, Publicis One - Medellín, Colombia. Head of art
2017 Visual Latina - Buenos Aires, Argentina. Creative Director
2016 Glue-JWT - Medellín, Colombia. Head of art
2015 Grey - Medellín - Colombia. Head of art
2013 DDB Latina - Medellín, Colombia. Art Director
2012 Rep/Grey Bogotá - Colombia. Art Director
2009 InHouse Centro Andino - Bogotá, Colombia. Art Director
2008 McCann Erickson WorldGroup - Bogotá, Colombia. Training (Art Director) - Motivity SA. Buenos Aires, Argentina. Training (Art Director)
2007 DDB Worldwide - Bogotá, Colombia. Internship
AWARDS
2024 - A'DESIGN AWARD AND COMPETITION
⦾ Bronze - LAX #DataLovers / Brand Identity
⦾ Iron - Dr. Primavera Quirot / Brand Identity
⦾ Runner Up - New York Itinerary / Illustrations
2024 - PHNX Festival
⦾ Bronze - LAX #DataLovers / Brand Identity
⦾ Shortlist - Dra. Primavera Quirot / Branding creation
2024 - Wina Festival
⦾ Shortlist - LAX #DataLovers / Brand Identity
2022 - LUUM AWARDS / A Letter From The World - VMLY&R
⦾ Gold / Solidarity
⦾ Gold / Right to life
⦾ Gold / Campaigns I Society
2022 - CANNES LIONS
⦾ Shortlist / Creative Data - A Letter From The World - VMLY&R
2019 - P&M MAGAZINE -TOP 10 - Glue-JWT
⦾ Brand Content - Nacional de Chocolates - Álbum Jet
2018 - EFFIE - Glue-JWT
⦾ Silver / David & Goliat - Nacional de Chocolates - Álbum Jet
2015 - CANNES LIONS - DDB Colombia
⦾ Silver / Press - Play-Doh (Million Toys)
2015 - EL OJO DE IBEROAMÉRICA - DDB Colombia
⦾ Shortlist / Gráfica - Shortlist / Vía Pública - Play-Doh (Million Toys)
2015 - FESTIVAL EL DORADO - DDB Colombia
⦾ Silver / Outdoor - Play-Doh (Million Toys)
2015 - PUBLICATION - DDB Colombia
⦾ Lürzer´s Archive issue 4 / 2015 - Play-Doh (Million Toys)
2014 - PUBLICATIONS / -DDB Colombia
⦾ Lürzer´s Archive issue 4 / 2014 DDB Colombia - Antioquia Government (Bads Habits Stop Your Life)
⦾ Lürzer´s Archive / issue 200 Best Digital Artists - Antioquia Government (Bads Habits Stop Your Life)
2013 - EL DORADO - DDB Colombia
⦾ Gold / Print - Slide Depot (One Word, 22,077.739 Results)
2007 - Colombian Creative Circle
⦾ Gold / Print
ACHIEVEMENTS
2024 - A' design Awards - Jury
2024- NYF Health - Grand Jury
2023- NYF Advertising - Grand Jury
2023- NYF Advertising - Grand Jury
2023- NYF Health - Grand Jury
2023 - PHNX - Jury
2022 - PHNX - Jury
2021 - PHNX - Jury
2020 -WINA FESTIVAL - Jury
EDUCATION
- Universidad Católica de Manizales. Title: Professional Advertiser, Manizales , Colombia
- Ingecomputo. Title: Graphic Designer, Manizales , Colombia
- Brother escuela de creativos - Buenos Aires, Argentina.
- Smart Academy: English - level B2
- Universidad Católica de Manizales. Title: Professional Advertiser, Manizales , Colombia
- Ingecomputo. Title: Graphic Designer, Manizales , Colombia
- Brother escuela de creativos - Buenos Aires, Argentina.
- Smart Academy: English - level B2
JURY
MEMBER OF
AWARDS & RECOGNITIONS
CLIENTS
